About us

The LLYLΛ brand was borne of a sense of frustration, the frustration experienced by women who struggle to find options that meet their needs when looking to buy basic lifestyle products such as swimwear, active-wear and attractive lingerie.

These women are us (the LLYLΛ team), our sisters, our friends, our relatives, our colleagues... women all around us who work hard every day, looking after families, running businesses, living and enjoying life.

Women expected to conform to pre-conceived ideas of what they should wear, how they should look and feel when going to the beach, playing a game of tennis or hitting a yoga class.
We at LLYLΛ refuse to accept these restrictions and decided to do something about it!